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About us

Ludovic Redolfi de Zan

Wine Enthusiast

Founder Story

From humbly harvesting vineyards to the management of a multinational wine company. I have been able to create a great community & we are aiming to improve it to the moon!

Having owned a trendy wine bar in Bordeaux, sharpened my knowledge with renown winemaker from various country, worked with fine dining trendy restaurants & partnership with some of the largest hospitality group in the world; gave me the ability to find the finest accessories available on the market in 2023.

One thing is sure: “be ready” there’s more to come! Passion always brings innovation.

Who are we?

Our foremost mission is to deliver unique accessories & beverage solutions to every wine lover & professionals on this earth. Born in Vietnam SOBR. is focusing on becoming one of the major actor in the wine & bar accessories world. Our company is already involved into both B2C & B2B markets, proposing clever solutions & innovative pieces of technology. Here at SOBR. We commit to inspire you all to toast & enjoy true seamless moments of pleasure with your beloved family & friends.


Our Vision & Mission

Being wine lovers ourselves, we have carefully selected innovative & smart items that could be used for both home consumptions but also for Hospitality F&B businesses. Sharing the knowledge, create a community of wine lovers, pay it forward; this is what we are about.